I bet you wonder what kind of slug I’m talking about, it is the WordPress slug. In case you still have no idea on what I’m talking about, then take a closer look at your WordPress editor inside your admin.

If you take a closer look at the image above you can see where the two arrows point within the editor. The arrow on the left show you the title of this post to make it more appealing and interesting for the reader -you!

The second arrow on the right is for search engine purposes.

This is especially important in niche marketing, when you are trying to rank well for a certain keyword. Inserting a keyword rich slug will help your post to rank better than using (the diluted version) of your posts title.

In this case the three words [don't underestimate the] in the title do nothing for SEO and are therefore worthless to have any chances of trying to rank this post for WordPress slug. Not that I’m trying anyway, otherwise the structure of this post would differ from what it is right now.

But many bloggers totally under utilize the WordPress slug and never even use it. They wonder what purpose it might serve and then forget all about it.

Don’t make the same mistake. Use the WordPress post slug efficiently whenever you can since it does help you with your search engine rankings. The more you know about SEO, the better and more valuable the slug will become for you.