Offline Advertisements
April 28, 2007 | By Gobala Krishnan | 2 Comments »
Ever thought of advertising offline? Your offline advertising efforts may not necessarily be expensive and ineffective. There have been many instances where simple efforts and cheap mediums can harvest good prospects and help your site gain the needed exposure in your vicinity.
The following are only some examples. Not all below will be applicable as you have to consider their availability and costs. Research them out and pick those you find effective.
- Answering Machines
- Address Labels
- Billboards
- Brochures
- Business Cards
- Catalogs
- CD ROM Presentation
- Christmas Cards & other festive cards
- Classified Ads
- Company/Personal Cars
- Existing customers
- Fax Sheets
- Flyers and Leaflets
- Freebies – Giveaways
- Friends
- Invoices
- Newsletters and bulletin boards
- Newspaper Ads
- On Hold Messages
- Packaging
- Personal Mail
- Phone Book Listings
- Postcards
- Posters
- Receipts
- Sales Letters
- Stationary
- Storefront
- Radio and Television Ads
- Trade shows
- Uniforms such as Hats
- Offer to give restaurants and cafes free table mats advertising their products as well as your products and URL.
- Get your local computer store signed up, and they can give away free membership with every computer they sell.
- Schedule free offline classes and teach people how to use their computer, software or navigate the internet.
- Offer to speak for free at conferences, meetings, or seminars. Then make sure your handouts include details about your website, ezine, and subscription instructions.
- Add an insert with your URL into every piece of mail that goes out of your house or business.
- Donate products or services to raffle with your URL mentioned with/instead of your company or name.
- Stickers as well as Web decals are an inexpensive and fun way to attract attention to your website. People absolutely love the. Display your website address and other details. People stick them everywhere; their car window, store, office and how windows, any place
For extra reading check out:
- Offline Advertising For Your Online Presence
- How to Effectively Use Offline Advertising to Build Your Online Business
- 5 Ways to Integrate your Offline Advertising with your Online Marketing
- Offline Advertising Should Be a Part of Your Online Strategies
- Why Offline Advertising is So Important For Websites
2 Responses to “Offline Advertisements”
An easy way to get people to visit your website is to always carry simple, to the point, business cards with you and drop one or two on the mirror or shelf above the sinks in every restroom you use through out the week. I wouldn’t place them in the stalls, it may send out the wrong message. I do this at 3-4 restaraunts a week with a tracking URL. Almost every card I place results in visitors and about 5% turn into customers or sign up on my list. Pretty good results for something so simple!
would that mean you have unique URL for each of your business card..?
I believe this tactic not only applies to restroom and stalls. any public places will do, just don’t overdo it, especially if it is within the same area.
Another good place, is the phone booth, which i have tried b4. conversion was more than 5%..
gr8 idea.. keep it up.
regards.