Blogs That Make Millions

August 24, 2006 | By Gobala Krishnan | Comments Off

Just read a recent article from CNNMoney about how some blogs make millions, and why.

Quotes from the article:

“…blogs today benefit from what might be termed uneconomies of scale: They are so cheap to create and operate that a lone blogger or a small team can, with the ever-expanding reach of the Internet, amass vast audiences and generate levels of profit on a per-employee basis that traditional media companies can only fantasize about”

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“The monetization of blogging can trace its roots to late 2002, when Google (Charts) created a revolutionary system that allowed anyone with a website to run ads. The technology, called AdSense, matched ads with a site’s content. Each time a visitor clicked on a linked ad, the site’s owner got paid (a model now referred to as cost-per-click advertising). For the first time, anyone could be a real publisher with real advertisers, with no need for the big sales forces that magazines, newspapers, and other traditional media employ.”

The article describes how most bloggers start off with Adsense just to cover-up for costs, and eventually move on to a Pay-Per-Impression model when their blogs get bigger, thicker and attract more eyeballs:

“the revenue stream created by AdSense in its early days was for the most part simply beer money. At the same time, display ads–the banners, buttons, and skyscrapers that had fallen into disfavor with the bursting of the Internet bubble in 2000–began to make a comeback on major destination sites such as Yahoo (Charts) and MSN. Marketers pay for those kinds of ads based on a formula known as CPM, which stands for cost per 1,000 impressions.”

Read the full article here

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