Aweber / Feedburner Integration is Good News For Marketers


feed-up Yesterday I noticed my Feedburner count went from 606 to 12, 744 overnight, but I wasn’t surprised.

Andy Beard reported in late January that this is a possibility; the only surprise was that it happened so soon and so quietly. Neither Aweber nor Feedburner have officially announced the new feature on their blogs. However, this could be the reason why Aweber’s been announcing so many scheduled maintenance’s on their blog.

Now, any email list on Aweber that is using the blog broadcast feature from your RSS feeds gets displayed on Feedburner’s total stats count:

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Some bloggers like Yaro Starak, Alex Sysoeff and me aren’t 100% pure bloggers who depend solely on FeedBurner, pure blog traffic or even pure blog monetization for that matter. We have our own products that are promoted by affiliates. We do direct marketing, email marketing and other forms of Internet marketing. For this “integrated marketing”, Aweber is one of our favorite tools to do the job of communicating with subscribers and customers alike.

In fact on ProfitBlogger.com I posted a few months back that I had reached 10,400 non-RSS subscribers using Aweber – but when it came to show and tell, there was nothing I can do to give social proof or brag about it like other blogger who use Feedburner exclusively.

Now, you have 3 options on building a blog readership:

  1. RSS feeds accessed by various RSS readers
  2. Feedburner emails delivered daily, automatically
  3. Aweber blog broadcast feature, delivered on your own schedule

Unlike the Feedburner email subscription however, the Aweber blog broadcast feature gives you much more control over your list. You can send them email promotions without having to write a blog post and for “integrated marketers” like myself this is really good news.

Also, Aweber recently upgraded their service to give you more flexibility:

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With the upgraded features, you can:

  1. Choose to send out an email when the number of post reaches “X”, either automatically or manually
  2. Choose to send out broadcasts on a certain day(s) of the month, either automatically or manually
  3. Choose to include your broadcast to your other lists not using the blog broadcast feature, but this can be done only manually
  4. Send out emails in pure text, HTML or both (I do this in an ezine format)
  5. Full reporting on your broadcast – includes delivery rate, open-rate, click-though rate, and spam reports

This is a really smart move by Aweber, as now more bloggers would sign-up for Aweber and use their blog broadcast feature. Although Aweber isn’t free, at least now you can build your overall readership with an additional option, and show it off to other bloggers!

(If you want to implement the same thing I’m doing on ProfitBlogger.com read this blog post to understand how it works.)

Related posts:

  1. Using Aweber Instead of Feedburner on Your Blog
  2. Blog Announce Feature By GetResponse – Great News For Bloggers!
  3. Display Google Adsense in Feedburner RSS Feeds
  4. How To Create A Custom FeedBurner Flare
  5. What Is Feedburner and How Do You Get One?

19 Responses to “Aweber / Feedburner Integration is Good News For Marketers”

  1. Yaro on February 2nd, 2008 11:02 pm

    Hi Gobala – wow, nice jump in feedstats.

    That’s impressive man, though I’m curious, are those just from the AWeber list that subscribe to your blog or your entire email list?

    My article touched on this topic and I wasn’t sure how AWeber was going to report data, so I’m thinking it is possible to include all your AWeber subscribers to Feedburner, not just from one list.

    Yaro

  2. Network Server on February 3rd, 2008 6:25 pm

    I’ve been using Aweber and like it – the idea of integrating it with Feedburner is very tempting to try!

  3. Missy on February 3rd, 2008 7:47 pm

    Hi–Gobala:

    Not to be a stickler, but it would have been really nice for you to have included the price point for Aweber.

    I can easily just go to Aweber and find this out, but we always take/want/like the easy route. Right? The “blog broadcast” feature sounds really useful, thanxs for pointing it out.

    How much is Aweber?

    Missy.

  4. Gobala Krishnan on February 3rd, 2008 7:35 pm

    Only lists using the “Blog Broadcast” feature, and that too only it the feed is from a Feedburner source. I noticed a drop in about 1,000 subscribers today and I figure it’s because they are removing duplicates.

  5. Gobala Krishnan on February 3rd, 2008 8:05 pm

    It’s $19.95 / month but increases $10 for each additional 10,000 subscribers. I’m paying about $49 a month I think, sorry I forgot as it’s on auto-renewal.

  6. links for 2008-02-04 | Stephan Miller on February 4th, 2008 12:23 pm

    [...] Aweber / Feedburner Integration is Good News For Marketers | Blogging Tips I am giving Aweber a shot I think. After doing a little more research. (tags: aweber lists feedburner feeds) [...]

  7. Justin Premick, AWeber.com on February 4th, 2008 5:04 pm

    Hi Gobala,

    That’s an awesome jump!

    The real beauty of this integration is that even if you blog in a niche where your readers aren’t familiar with RSS, you can still take advantage of the social proof that those chicklets carry.

    We’ll be announcing this on our blog shortly, just had to hash out a couple details with Feedburner first & make sure they were getting the right numbers from us.

  8. Gobala Krishnan on February 4th, 2008 6:03 pm

    Yup I totally agree, in fact this would help most hardcore direct response marketers move towards blogging as well. Thanks for stopping by, Justin..

  9. I Don’t Really Have 34,015 RSS Subscribers » Internet Business Blog - by Yaro Starak on February 5th, 2008 12:14 pm

    [...] stated – Aweber/Feedburner Integration is Good News For Marketers – and I have to agree. What will be interesting to see is if some of the Internet marketers out [...]

  10. » Blog Broadcast: FeedBurner Integration, Click Tracking - AWeber Blog on February 5th, 2008 2:09 pm

    [...] of you have noticed the jump in your subscriber counts already and wondered when we were going to say something about this [...]

  11. Tibi Puiu on February 9th, 2008 12:57 pm

    Wow! What a jump :D

  12. moneyblog » I Don’t Really Have 34,015 RSS Subscribers on February 16th, 2008 4:47 pm

    [...] stated – Aweber/Feedburner Integration is Good News For Marketers – and I have to agree. What will be interesting to see is if some of the Internet marketers out [...]

  13. majordude on February 20th, 2008 10:23 pm

    How are you getting subscribers to Aweber? Your RSS feed points to Feedburner. I don’t see how they integrate.

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  17. Felex Tan on June 26th, 2008 1:01 pm

    I think this is absolutely an additional features to our blog,it increases the numbers of readers and attract advertisers to our blog which is an ultimate goals for every bloggers.

  18. James Spinosa on November 1st, 2008 3:33 pm

    Thanks for the great advice, I have a new internet marketing blog and it is growing rapidly and I was looking for a way to better monetize it without having to actually promote products in my blog posts. I see a great pathway to making some good money using an autoresponder rather than convincing people to straight up sign up for my RSS feeds.

  19. Aweber Defines Email Marketing | Email Marketing on April 21st, 2010 4:45 pm

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